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Oberoi 360 West at Mumbai is an awaited luxury champion by several commentators. But I don’t see any developer in the medium-term with the courage, capital and vision to make a parallel project. Is this the peak of luxury in India? It’s risky to label any project or moment as the “peak” in today’s fast-changing world. Such projects, like super-tall buildings, are often made for reasons other than their financials. The cost structure associated with the construction and maintenance of such projects will never make it financially lucrative. Will this project make enormous money? The company may make lofty claims to analysts but I have my doubts. The steep jump came about in the aftermath of COVID-19-both in terms of volumes as well as pricing.
It began slowly with the first sale clocked in 2014. While other listed companies talk far little about the product, Ohri has it on top of his mind.
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Ohri is an unusual professional in today’s analyst-dominated world. I later met Aakash Ohri who has been with DLF for 25 years and played a critical role in the Camellias dream. I suspect barring a helipad, there is no super luxury that’s been missed out in this project. The company has no other outlet in India. I was told that the luxury retail outlets will change periodically but when I visited, the 135-year-old glassmaker Lalique was open, offering products ranging from Rs 12,000 to Rs 20 lakh. Hospitality is everywhere-from the British-styled pub to the luxury retail outlets. Then comes the spectrum of food offerings, the restaurant design, the bowling alley, hair salon, conference rooms, gym and boxing ring-all are meant for you to sit up and notice.Įven something as mundane as the cutlery or door handles is designed for a second look and feel. The basics like the temperature-controlled pool are covered. I have no idea about the actual mandate given by DLF to the New York-based architecture and design firm Rockwell Group but my guess would be DLF telling Rockwell “money is no object and I want to dazzle the world. It will certainly intimidate a mid-segment buyer. The amenities and open spaces are designed to stun even the most elite of the customers. The scale is humongous with the clubhouse being 1,60,000 square feet-three times that of its neighbour and honourable project Magnolia. I hear the “you would not have seen this before” line too often and invariably, return disappointed, most of the time. Trust me-you will not have seen this before.”
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No point in seeing it again.” He said, “It’s the full thing with the clubhouse and amenities. I was reluctant and told him, “You’d shown it to me last year. With someone like Contractor endorsing the project, I wondered if I had undervalued Camellias? Fate played its part soon and last week, Gaurav again invited me to the project. I said that to KP Singh (DLF promoter) as well”. I was curious to know about the project that impressed Contractor enough for him to make it his residence.Įxpecting that he would be staying in one of the glitzy towers he had designed, I asked him, “Where do you stay?” Shrugging his shoulder, he said it was obvious “Parsi Colony, Dadar.” But, he added, “If I had to stay not in Bombay then I would stay at DLF Camellias in Gurgaon. He is enormously wealthy, often counted among the top taxpayers of the country.
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